Keep the promises you make – for all to see and celebrate.
Successful corporate branding is all about promise-makers and promise-keepers.
Your brand represents how people perceive your organisation; and, it embodies your reputation because it’s the “promise of a pending experience.”
As a leader, you have to embody that promise. When customers or colleagues anticipate doing business with your company or working with you on a project, do you know what promises and experiences come to their minds?
This article by Michelle Smith highlights the role branding plays
in employee engagement.
Motivated and engaged employees can help you build customer satisfaction
and loyalty. The reality is that success, real success, is constructed on the
shoulders of our colleagues.
Inventive internal branding and communication plays a key role in
immersing your stakeholders in the goal of the week, month, year.