Win market share by forcing your company forward in a downturn economy.

Solethu Brand Engineers

Let’s not kid ourselves, South African consumers, companies and brands are all under pressure. Unemployment sits at 26% and the paying public is being forced to change their buying habits. That’s the type of news that makes “immigration consultants” a lot of money while, for most of us who are determined to make things work … Read more Win market share by forcing your company forward in a downturn economy.

View Video: Colab delivers great results for Castle Lite

Solethu Brand Engineers

VIDEO: Colab creates memorable OOH for Castle Lite. To create outstanding work one has to work with outstanding partners – each offering fit-for-purpose capabilities and the capacity to help deliver world-class campaigns. This was the case with a recent collaboration between Solethu Brand Engineers (SBE), Hit the Ground Running (HTGR) and Strawberry Worx. The net … Read more View Video: Colab delivers great results for Castle Lite

How to change the Absa brand, in 10 days.

Solethu Brand Engineers

PR: How SBE helped change the Absa brand, in 10 days. While there’s been much debate about Absa bank’s new logo, the actual task of rolling out the bank’s vision across hundreds of OOH sites had print solutions companies and their partners burning oil day and night. Solethu Brand Engineers (SBE) gives some insights into … Read more How to change the Absa brand, in 10 days.

Rethink internal communications, boost engagement.

Solethu Brand Engineers

  Greater communication boosts Employee Engagement “Communication is often about change,” says Sina Kaye Lockley, writing for Staffbase.com. “As a consequence, internal communication is a field that requires constant rethinking. With millennials moving into management positions and Generation Z entering the game, it’s increasingly important to remain in control of the messages you send, keep brand promises, … Read more Rethink internal communications, boost engagement.

11 reasons why vehicle wrapping is better than painting.

Solethu Brand Engineers

Thinking about wrapping your company (or private) vehicles? Get it right and you can enjoy high-impact branding that gets your message across. Get it wrong and it is bound to look a little sloppy and out of sync. Solethu Brand Engineers (SBE) understands the process of creating flawless, unique and effective vehicle wraps that deliver … Read more 11 reasons why vehicle wrapping is better than painting.

3 Digital print innovations to take notice of, today.

Print & Brand Solutions

Innovation, reinvention, re-imagination, rethink, redo . . . digital print.  Yes it’s easy to get lost in the jargon of the day. The challenge for marketing, branding, HR, communications, decorators, designers and other professionals is to sift through the piles of “new” and find solutions that will help clients stand out a little bit more … Read more 3 Digital print innovations to take notice of, today.

Increase employee engagement through corporate branding

Print & Brand Solutions

Keep the promises you make – for all to see and celebrate. Successful corporate branding is all about promise-makers and promise-keepers. Your brand represents how people perceive your organisation; and, it embodies your reputation because it’s the “promise of a pending experience.” As a leader, you have to embody that promise. When customers or colleagues … Read more Increase employee engagement through corporate branding

Rethink communication and employee engagement.

Solethu Brand Engineers

Internal communication is about rethinking and reinvention. Effective employee engagement is about more than branding some walls and furniture, of course, but clever use of internal surfaces to communicate key messages (both digitally and in print format) allows marketing, HR and various department heads to keep creating an environment that stimulates and informs. A few … Read more Rethink communication and employee engagement.