In the US it is projected that out-of-home revenue will increase by up to 5/5% in 2018. Remarkable about this growth, according to Medium.com, is that only two offline media are expected to grow in 2018, the other being TV. “Every other offline media, including print and radio, are expected to have lower advertising revenues. … Read more5 trends that are shaping the OOH experience
Let’s not kid ourselves, South African consumers, companies and brands are all under pressure. Unemployment sits at 26% and the paying public is being forced to change their buying habits. That’s the type of news that makes “immigration consultants” a lot of money while, for most of us who are determined to make things work … Read moreWin market share by forcing your company forward in a downturn economy.
VIDEO: Colab creates memorable OOH for Castle Lite. To create outstanding work one has to work with outstanding partners – each offering fit-for-purpose capabilities and the capacity to help deliver world-class campaigns. This was the case with a recent collaboration between Solethu Brand Engineers (SBE), Hit the Ground Running (HTGR) and Strawberry Worx. The net … Read moreView Video: Colab delivers great results for Castle Lite
PR: How SBE helped change the Absa brand, in 10 days. While there’s been much debate about Absa bank’s new logo, the actual task of rolling out the bank’s vision across hundreds of OOH sites had print solutions companies and their partners burning oil day and night. Solethu Brand Engineers (SBE) gives some insights into … Read moreHow to change the Absa brand, in 10 days.
Greater communication boosts Employee Engagement “Communication is often about change,” says Sina Kaye Lockley, writing for Staffbase.com. “As a consequence, internal communication is a field that requires constant rethinking. With millennials moving into management positions and Generation Z entering the game, it’s increasingly important to remain in control of the messages you send, keep brand promises, … Read moreRethink internal communications, boost engagement.
Thinking about wrapping your company (or private) vehicles? Get it right and you can enjoy high-impact branding that gets your message across. Get it wrong and it is bound to look a little sloppy and out of sync. Solethu Brand Engineers (SBE) understands the process of creating flawless, unique and effective vehicle wraps that deliver … Read more11 reasons why vehicle wrapping is better than painting.
Innovation, reinvention, re-imagination, rethink, redo . . . digital print. Yes it’s easy to get lost in the jargon of the day. The challenge for marketing, branding, HR, communications, decorators, designers and other professionals is to sift through the piles of “new” and find solutions that will help clients stand out a little bit more … Read more3 Digital print innovations to take notice of, today.
Keep the promises you make – for all to see and celebrate. Successful corporate branding is all about promise-makers and promise-keepers. Your brand represents how people perceive your organisation; and, it embodies your reputation because it’s the “promise of a pending experience.” As a leader, you have to embody that promise. When customers or colleagues … Read moreIncrease employee engagement through corporate branding
A little office fun never hurt anyone . . . well, not much! A standout quality of the SBE team is our incredible creative spirit(s) – clearly displayed for all to see this Halloween. We’re happy to present a few examples of what’s been an office filled with ghouls, ghosts, creepy crawlies and other beings … Read moreSBE team goes all out for a wickedly wonderful Halloween
Internal communication is about rethinking and reinvention. Effective employee engagement is about more than branding some walls and furniture, of course, but clever use of internal surfaces to communicate key messages (both digitally and in print format) allows marketing, HR and various department heads to keep creating an environment that stimulates and informs. A few … Read moreRethink communication and employee engagement.